Jin, L.(2018). How the frequency and amount of corporate donations affect consumer perception and behavioral responses. Journal of the Academy of Marketing Science, 46(6), 1072-1088. doi:10.1007/s11747-018-0584-7
MLA CitationJin, Liyin. "How the Frequency and Amount of Corporate Donations Affect Consumer Perception and Behavioral Responses". Journal of the Academy of Marketing Science, 46.6 ( 2018 ): 1072-1088.
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