How the frequency and amount of corporate donations affect consumer perception and behavioral respon...

Saved in:

Favorite

Bibliographic Details
Title: How the frequency and amount of corporate donations affect consumer perception and behavioral responses;
Authors and Corporations: Jin, Liyin, He, Yanqun
In: Journal of the Academy of Marketing Science, 46, 2018, 6, p. 1072-1088
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 1072-1088
ISSN: 1552-7824
0092-0703
DOI: 10.1007/s11747-018-0584-7
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: Springer Science and Business Media LLC (CrossRef)