Morgan, N A.(2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), 4-29. doi:10.1007/s11747-018-0598-1
MLA CitationMorgan, Neil A. "Research in Marketing Strategy". Journal of the Academy of Marketing Science, 47.1 ( 2019 ): 4-29.
Remember to check citations for accuracy before including them in your work.