| Authors and Corporations: | , , , |
|---|---|
| In: | Journal of the Academy of Marketing Science, 47, 2019, 1, p. 4-29 |
| published: |
Springer Science and Business Media LLC
|
| Media Type: | Article, E-Article |
| Physical Description: | 4-29 |
|---|---|
| ISSN: |
1552-7824
0092-0703 |
| DOI: | 10.1007/s11747-018-0598-1 |
| published in: | Journal of the Academy of Marketing Science |
| Language: | English |
| Subjects: | |
| Collection: | Springer Science and Business Media LLC (CrossRef) |