Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted custom...

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Bibliographic Details
Title: Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers;
Authors and Corporations: Newman, Christopher L., Cinelli, Melissa D., Vorhies, Douglas, Folse, Judith Anne Garretson
In: Journal of the Academy of Marketing Science, 47, 2019, 1, p. 76-96
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 76-96
ISSN: 0092-0703
1552-7824
DOI: 10.1007/s11747-018-0601-x
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: Springer Science and Business Media LLC (CrossRef)