Relationship journeys in the internet of things: a new framework for understanding interactions betw...

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Bibliographic Details
Title: Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects;
Authors and Corporations: Novak, Thomas P., Hoffman, Donna L.
In: Journal of the Academy of Marketing Science, 47, 2019, 2, p. 216-237
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 216-237
ISSN: 0092-0703
1552-7824
DOI: 10.1007/s11747-018-0608-3
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: Springer Science and Business Media LLC (CrossRef)