The marketing of love: how attachment styles affect romantic consumption journeys

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Bibliographic Details
Authors and Corporations: Mende, Martin, Scott, Maura L., Garvey, Aaron M., Bolton, Lisa E.
In: Journal of the Academy of Marketing Science, 47, 2019, 2, p. 255-273
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 255-273
ISSN: 0092-0703
1552-7824
DOI: 10.1007/s11747-018-0610-9
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: Springer Science and Business Media LLC (CrossRef)