Hanson, S.(2019). Enhancing consumer engagement in an online brand community via user reputation signals: A multi-method analysis. Journal of the Academy of Marketing Science, 47(2), 349-367. doi:10.1007/s11747-018-0617-2
MLA CitationHanson, Sara. "Enhancing Consumer Engagement in an Online Brand Community Via User Reputation Signals: A Multi-method Analysis". Journal of the Academy of Marketing Science, 47.2 ( 2019 ): 349-367.
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