Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences:...

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Bibliographic Details
Title: Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America;
Authors and Corporations: Vredeveld, Anna J., Coulter, Robin A.
In: Journal of the Academy of Marketing Science, 47, 2019, 2, p. 274-290
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 274-290
ISSN: 0092-0703
1552-7824
DOI: 10.1007/s11747-018-0620-7
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: Springer Science and Business Media LLC (CrossRef)