Seeking the support of the silent majority: are lurking users valuable to UGC platforms?

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Bibliographic Details
Authors and Corporations: Chen, Xingyu, Li, Xing, Yao, Dai, Zhou, Zhimin
In: Journal of the Academy of Marketing Science, 47, 2019, 6, p. 986-1004
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 986-1004
ISSN: 0092-0703
1552-7824
DOI: 10.1007/s11747-018-00624-8
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: Springer Science and Business Media LLC (CrossRef)