Harmancioglu, N.(2019). Short- and long-term market returns of international codevelopment alliances of new products. Journal of the Academy of Marketing Science, 47(5), 939-959. doi:10.1007/s11747-018-00622-w
MLA CitationHarmancioglu, Nukhet. "Short- and Long-term Market Returns of International Codevelopment Alliances of New Products". Journal of the Academy of Marketing Science, 47.5 ( 2019 ): 939-959.
Remember to check citations for accuracy before including them in your work.