Hamilton, R.(2019). Consumer journeys: Developing consumer-based strategy. Journal of the Academy of Marketing Science, 47(2), 187-191. doi:10.1007/s11747-019-00636-y
MLA CitationHamilton, Rebecca. "Consumer Journeys: Developing Consumer-based Strategy". Journal of the Academy of Marketing Science, 47.2 ( 2019 ): 187-191.
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