How nostalgic brand positioning shapes brand equity: differences between emerging and developed mark...

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Bibliographic Details
Title: How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets;
Authors and Corporations: Heinberg, Martin, Katsikeas, Constantine S., Ozkaya, H. Erkan, Taube, Markus
In: Journal of the Academy of Marketing Science, 48, 2020, 5, p. 869-890
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 869-890
ISSN: 0092-0703
1552-7824
DOI: 10.1007/s11747-019-00637-x
published in: Journal of the Academy of Marketing Science
Language: English
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: Springer Science and Business Media LLC (CrossRef)