Gretz, R T.(2019). The impact of superstar and non-superstar software on hardware sales: The moderating role of hardware lifecycle. Journal of the Academy of Marketing Science, 47(3), 394-416. doi:10.1007/s11747-019-00631-3
MLA CitationGretz, Richard T. "The Impact of Superstar and Non-superstar Software On Hardware Sales: The Moderating Role of Hardware Lifecycle". Journal of the Academy of Marketing Science, 47.3 ( 2019 ): 394-416.
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