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Bibliographic Details
Authors and Corporations:	Laric, Michael V.
In:	Industrial Marketing Management, 7, 1978, 6, p. 431-432
published:	Elsevier BV
Media Type:	Article, E-Article

further information
Physical Description:	431-432
ISSN:	0019-8501
DOI:	10.1016/0019-8501(78)90022-6
published in:	Industrial Marketing Management
Language:	English
Subjects:	Marketing
Collection:	Elsevier BV (CrossRef)

Marketing a new product: Its planning, development and control