Meredith, L.(1989). Developing and using a data base marketing system. Industrial Marketing Management, 18(4), 245-257. doi:10.1016/0019-8501(89)90002-3
MLA CitationMeredith, Lindsay. "Developing and Using a Data Base Marketing System". Industrial Marketing Management, 18.4 ( 1989 ): 245-257.
Remember to check citations for accuracy before including them in your work.