| Title: | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success; |
|---|---|
| Authors and Corporations: | , , |
| In: | International Journal of Research in Marketing, 34, 2017, 2, p. 336-354 |
| published: |
Elsevier BV
|
| Media Type: | Article, E-Article |
| Physical Description: | 336-354 |
|---|---|
| ISSN: |
0167-8116
|
| DOI: | 10.1016/j.ijresmar.2016.09.003 |
| published in: | International Journal of Research in Marketing |
| Language: | English |
| Subjects: | |
| Collection: | Elsevier BV (CrossRef) |