Homburg, C.(2019). The multichannel pricing dilemma: Do consumers accept higher offline than online prices?International Journal of Research in Marketing, 36(4), 597-612. doi:10.1016/j.ijresmar.2019.01.006
MLA CitationHomburg, Christian. "The Multichannel Pricing Dilemma: Do Consumers Accept Higher Offline Than Online Prices?" International Journal of Research in Marketing, 36.4 ( 2019 ): 597-612.
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