The multichannel pricing dilemma: Do consumers accept higher offline than online prices?

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Bibliographic Details
Authors and Corporations: Homburg, Christian, Lauer, Karin, Vomberg, Arnd
In: International Journal of Research in Marketing, 36, 2019, 4, p. 597-612
published:
Elsevier BV
Media Type: Article, E-Article

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further information
Physical Description: 597-612
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2019.01.006
published in: International Journal of Research in Marketing
Language: English
Subjects:
Marketing
Collection: Elsevier BV (CrossRef)