Uncovering institutional orientation as a new strategic orientation in industrial marketing

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Bibliographic Details
Authors and Corporations: Chaney, Damien, Carrillat, François A., Zouari, Abir
In: Industrial Marketing Management, 80, 2019, p. 242-250
published:
Elsevier BV
Media Type: Article, E-Article

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further information
Physical Description: 242-250
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2018.07.011
published in: Industrial Marketing Management
Language: English
Subjects:
Marketing
Collection: Elsevier BV (CrossRef)