Maintaining legitimacy in contested mature markets through discursive strategies: The case of corpor...

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Bibliographic Details
Title: Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry;
Authors and Corporations: Debenedetti, Alain, Philippe, Déborah, Chaney, Damien, Humphreys, Ashlee
In: Industrial Marketing Management, 92, 2021, p. 332-343
published:
Elsevier BV
Media Type: Article, E-Article

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Physical Description: 332-343
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2020.02.009
published in: Industrial Marketing Management
Language: English
Subjects:
Marketing
Collection: Elsevier BV (CrossRef)