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Bibliographic Details
Title:	What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature;
Authors and Corporations:	King, Robert Allen, Racherla, Pradeep, Bush, Victoria D.
In:	Journal of Interactive Marketing, 28, 2014, 3, p. 167-183
published:	SAGE Publications
Media Type:	Article, E-Article

further information
Physical Description:	167-183
ISSN:	1094-9968
DOI:	10.1016/j.intmar.2014.02.001
published in:	Journal of Interactive Marketing
Language:	English
Subjects:	Marketing Business and International Management
Collection:	SAGE Publications (CrossRef)

What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literatur...