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Bibliographic Details
Title:	Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment;
Authors and Corporations:	He, Yi, Chen, Qimei, Lee, Ruby P., Wang, Yonggui, Pohlmann, Attila
In:	Journal of Interactive Marketing, 38, 2017, p. 1-11
published:	SAGE Publications
Media Type:	Article, E-Article

further information
Physical Description:	1-11
ISSN:	1094-9968
DOI:	10.1016/j.intmar.2016.11.001
published in:	Journal of Interactive Marketing
Language:	English
Subjects:	Marketing Business and International Management
Collection:	SAGE Publications (CrossRef)

Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal...