Martí-Parreño, J.(2017). Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory. Journal of Interactive Marketing, 38, 55-63. doi:10.1016/j.intmar.2016.12.001
MLA CitationMartí-Parreño, José. "Product Placement in Video Games: The Effect of Brand Familiarity and Repetition On Consumers' Memory". Journal of Interactive Marketing, 38 ( 2017 ): 55-63.
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