Barwitz, N.(2018). Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. Journal of Interactive Marketing, 43, 116-133. doi:10.1016/j.intmar.2018.02.001
MLA CitationBarwitz, Niklas. "Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice". Journal of Interactive Marketing, 43 ( 2018 ): 116-133.
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