Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Oppor...

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Bibliographic Details
Title: Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities;
Authors and Corporations: Marchand, André, Hennig-Thurau, Thorsten
In: Journal of Interactive Marketing, 27, 2013, 3, p. 141-157
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 141-157
ISSN: 1094-9968
DOI: 10.1016/j.intmar.2013.05.001
published in: Journal of Interactive Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)