Managing reputational risk in an economic downturn: The case of Banco Santander

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Xifra, Jordi, Ordeix, Enric
In: Public Relations Review, 35, 2009, 4, p. 353-360
published:
Elsevier BV
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 353-360
ISSN: 0363-8111
DOI: 10.1016/j.pubrev.2009.08.004
published in: Public Relations Review
Language: English
Subjects:
Marketing
Organizational Behavior and Human Resource Management
Communication
Collection: Elsevier BV (CrossRef)