APA Zitierstil

Phua, J.(2017). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatics, 34(1), 412-424. doi:10.1016/j.tele.2016.06.004

MLA Zitierstil

Phua, Joe. "Gratifications of Using Facebook, Twitter, Instagram, or Snapchat to Follow Brands: The Moderating Effect of Social Comparison, Trust, Tie Strength, and Network Homophily On Brand Identification, Brand Engagement, Brand Commitment, and Membership Intention". Telematics and Informatics, 34.1 ( 2017 ): 412-424.

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