Newsom, D.(1998). Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. Public Relations Review, 24(1), 112-113. doi:10.1016/s0363-8111(98)80025-8
MLA CitationNewsom, Doug. "Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships". Public Relations Review, 24.1 ( 1998 ): 112-113.
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