Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

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Bibliographic Details
Authors and Corporations: Newsom, Doug
In: Public Relations Review, 24, 1998, 1, p. 112-113
published:
Elsevier BV
Media Type: Article, E-Article

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further information
Physical Description: 112-113
ISSN: 0363-8111
DOI: 10.1016/s0363-8111(98)80025-8
published in: Public Relations Review
Language: English
Subjects:
Marketing
Organizational Behavior and Human Resource Management
Communication
Collection: Elsevier BV (CrossRef)