Howard, D J.(1994). The role of thematic congruence between a mood‐inducing event and an advertised product in determining the effects of mood on brand attitudes. Journal of Consumer Psychology, 3(1), 1-27. doi:10.1016/s1057-7408(08)80026-5

Howard, Daniel J. "The Role of Thematic Congruence between a Mood‐inducing Event and an Advertised Product in Determining the Effects of Mood On Brand Attitudes". Journal of Consumer Psychology, 3.1 ( 1994 ): 1-27.