TSAO, J C.(2004). Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information. Journal of Advertising Research, 44(1), 126-142. doi:10.1017/s0021849904040073
MLA CitationTSAO, JAMES C. "Displacement and Reinforcement Effects of the Internet and Other Media As Sources of Advertising Information". Journal of Advertising Research, 44.1 ( 2004 ): 126-142.
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