Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Inf...

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Bibliographic Details
Title: Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information;
Authors and Corporations: TSAO, JAMES C., SIBLEY, STANLEY D.
In: Journal of Advertising Research, 44, 2004, 1, p. 126-142
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 126-142
ISSN: 0021-8499
1740-1909
DOI: 10.1017/s0021849904040073
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)