BUSH, A J.(2004). Sports Celebrity Influence on the Behavioral Intentions of Generation Y. Journal of Advertising Research, 44(1), 108-118. doi:10.1017/s0021849904040206
MLA CitationBUSH, ALAN J. "Sports Celebrity Influence On the Behavioral Intentions of Generation Y". Journal of Advertising Research, 44.1 ( 2004 ): 108-118.
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