Sports Celebrity Influence on the Behavioral Intentions of Generation Y

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Bibliographic Details
Authors and Corporations: BUSH, ALAN J., MARTIN, CRAIG A., BUSH, VICTORIA D.
In: Journal of Advertising Research, 44, 2004, 1, p. 108-118
published:
WARC Limited
Media Type: Article, E-Article

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Physical Description: 108-118
ISSN: 0021-8499
1740-1909
DOI: 10.1017/s0021849904040206
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)