| Title: | English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands; |
|---|---|
| Authors and Corporations: | , , |
| In: | Journal of Business Communication, 47, 2010, 2, p. 169-188 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 169-188 |
|---|---|
| ISSN: |
1552-4582
0021-9436 |
| DOI: | 10.1177/0021943610364524 |
| published in: | Journal of Business Communication |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |