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Bibliographic Details
Title:	Strategic Application of Storytelling in Organizations: Toward Effective Communication in a Diverse World;
Authors and Corporations:	Barker, R. T., Gower, K.
In:	Journal of Business Communication, 47, 2010, 3, p. 295-312
published:	SAGE Publications
Media Type:	Article, E-Article

further information
Physical Description:	295-312
ISSN:	0021-9436 1552-4582
DOI:	10.1177/0021943610369782
published in:	Journal of Business Communication
Language:	English
Subjects:	Economics, Econometrics and Finance (miscellaneous) Business, Management and Accounting (miscellaneous)
Collection:	SAGE Publications (CrossRef)

Strategic Application of Storytelling in Organizations: Toward Effective Communication in a Diverse...