Watson, J.(2018). Swayed by the Numbers: The Consequences of Displaying Product Review Attributes. Journal of Marketing, 82(6), 109-131. doi:10.1177/0022242918805468
MLA CitationWatson, Jared. "Swayed By the Numbers: The Consequences of Displaying Product Review Attributes". Journal of Marketing, 82.6 ( 2018 ): 109-131.
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