Becker, M.(2019). Does It Pay to Be Real? Understanding Authenticity in TV Advertising. Journal of Marketing, 83(1), 24-50. doi:10.1177/0022242918815880
MLA CitationBecker, Maren. "Does It Pay to Be Real? Understanding Authenticity in TV Advertising". Journal of Marketing, 83.1 ( 2019 ): 24-50.
Remember to check citations for accuracy before including them in your work.