Herhausen, D.(2019). Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities. Journal of Marketing, 83(3), 1-21. doi:10.1177/0022242918822300
MLA CitationHerhausen, Dennis. "Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities". Journal of Marketing, 83.3 ( 2019 ): 1-21.
Remember to check citations for accuracy before including them in your work.