Bibliographic Details
Authors and Corporations: Long, W. E.
In: Journal of Marketing, 14, 1949, 2, p. 333-335
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 333-335
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224294901400225
published in: Journal of Marketing
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)