APA Citation

Gentry, D.(1959). Retailing: Principles and Methods. Journal of Marketing, 24(2), 117-118. doi:10.1177/002224295902400223

MLA Citation

Gentry, Dwight. "Retailing: Principles and Methods". Journal of Marketing, 24.2 ( 1959 ): 117-118.

Remember to check citations for accuracy before including them in your work.