APA Citation

Leonhard, D L.(1959). Marketing Research: Applications, Procedures and Cases. Journal of Marketing, 24(2), 120-121. doi:10.1177/002224295902400227

MLA Citation

Leonhard, Dietrich L. "Marketing Research: Applications, Procedures and Cases". Journal of Marketing, 24.2 ( 1959 ): 120-121.

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