| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing, 23, 1959, 4, p. 434-455 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 434-455 |
|---|---|
| ISSN: |
0022-2429
1547-7185 |
| DOI: | 10.1177/002224295902300415 |
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |