| In: | Journal of Marketing, 14, 1949, 3, p. 399-433 |
|---|---|
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 399-433 |
|---|---|
| ISSN: |
1547-7185
0022-2429 |
| DOI: | 10.1177/002224295001400306 |
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |