| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing, 28, 1964, 1, p. 58-59 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 58-59 |
|---|---|
| ISSN: |
0022-2429
1547-7185 |
| DOI: | 10.1177/002224296402800111 |
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> Services are a large part of total marketing transactions each year, yet have had little attention in marketing literature. A remedy for this condition is proposed in the form of a redefinition of services and division of all service activities into a threefold grid: Rented Goods Services, Owned Goods Services, and Non-Goods Services. </jats:p> |