| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing, 28, 1964, 2, p. 38-40 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 38-40 |
|---|---|
| ISSN: |
0022-2429
1547-7185 |
| DOI: | 10.1177/002224296402800208 |
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> Every year hundreds of thousands of graduates of American colleges and universities enter business, with almost no knowledge of international business relationships. How can marketing educators help to correct this deficiency? </jats:p><jats:p> The author of this article has a very practical suggestion, based on the development of a different type of course in basic marketing. </jats:p> |