Marketing Articles in Review

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Bibliographic Details
Authors and Corporations: Penn, William S., Regan, William J., Luck, David J., Mazzola, Marie
In: Journal of Marketing, 29, 1965, 2, p. 76-100
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 76-100
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224296502900218
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)