Marketing abstracts

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Bibliographic Details
Authors and Corporations: Penn, William S., Regan, William J., Schendel, D. E., Bergstrom, Marie
In: Journal of Marketing, 30, 1966, 4, p. 76-95
published:
SAGE Publications
Media Type: Article, E-Article

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Physical Description: 76-95
ISSN: 0022-2429
1547-7185
DOI: 10.1177/002224296603000417
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)