Marketing Abstracts

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Bibliographic Details
Authors and Corporations: Penn, William S., Regan, William J., Schendel, D. E., Bergstrom, Marie
In: Journal of Marketing, 30, 1966, 3, p. 77-101
published:
SAGE Publications
Media Type: Article, E-Article

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Physical Description: 77-101
ISSN: 1547-7185
0022-2429
DOI: 10.1177/002224296603000319
published in: Journal of Marketing
Language: English
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)